FABU
Quiz funnels and payments for a subscription wellness app.
Commercial product · private code
- Role
- Frontend Developer
- Company
- w7g (ex SuitsMe), Genesis Tech
- Period
- Dec 2023 to Oct 2025
FABU acquires users through Facebook, AppLovin and Google Ads traffic. Most of that traffic lands in the quiz platform, and the payment flows turn it into subscriptions.
What I built
Modular quiz platform
Personalized acquisition flows for Facebook, AppLovin and Google Ads traffic.
Fast experiments
Fast funnel iteration, A/B testing and systematic hypothesis validation.
Payments and monetization
Solidgate integration with fallback scenarios, session recovery, upsells and subscriptions.
Compliance and tracking
GDPR and CCPA compliance and centralized tracking across the funnel.
Results
Over 80 percent of product traffic went through the quiz platform
About 15 percent higher conversion from fast funnel iteration and A/B tests
About 20 percent fewer incomplete purchases after the payment flow work
Stack
- React
- Remix
- TypeScript
- Tailwind CSS
- Vite
- TeamCity